Is VEB part of The Coca-Cola company?

Yes, Venturing & Emerging Brands is a business unit inside The Coca-Cola Company. We were established in 2007 to generate future growth for the company.

Will VEB invest in my brand or company?

VEB has made investments and acquisitions in multiple beverage companies. Each opportunity is done on a case-by-case basis. We are continuously evaluating our product portfolio and emerging trends to identify areas of opportunity for our business.

I have a wonderful idea for a beverage brand. Who can I talk to about my idea?

We support and encourage beverage industry entrepreneurs at every stage. From a business perspective, we tend to work with brands who have commercialized their product and are in the “Proof of Concept” phase. Please reference our Art of Emerging work in the Perspectives area of our website to see how we defined the phases of development.


Does VEB invest in technology?

While The Coca-Cola Company has teams that invest in technology, VEB is specifically tasked with investment in beverage brands. If you have a technology idea, please visit the Coca-Cola Company site contact portal.


Can Coca-Cola/VEB help distribute my brand?

Typically, The Coca-Cola Company does not distribute independent beverage brands.

What does VEB look for in a brand?

We are always on the lookout for disruptive innovation in the beverage world. Although we do not have a singular focus on what we are looking for in a brand, we do look for brands that meet future consumer needs.

How can I talk to someone in VEB to find out more information?

We'd love to hear from you! Please fill out our contact form above.