Matt Hughes

Vice President, Incubation and Commercial Strategy

How long have you been with Coca-Cola?:

11 years with VEB

What do you enjoy most about working with VEB?:

The privilege of working and leading a business and portfolio of emerging brands end to end.

What do you admire most about the entrepreneurial spirit?:

Always problem solving and looking for new ways to grow.


University of Tennessee, Marketing

If you weren’t working at Coca-Cola, what would you be doing?:

Leading the next big thing in beverage — I am a beverage lifer!


Running, my son’s sports endeavors, travel.

Matt Hughes
I am a beverage lifer!”