Jim Murphy

Vice President, Strategy and Venturing

How long have you been with Coca-Cola?:

22 years

What do you enjoy most about working with VEB?:

The possibility of imaging the future and the fact that the unconventional is embraced.

What do you admire most about the entrepreneurial spirit?:

Risk. When people are willing to risk their life savings and to live their life in order to give a brand or product oxygen is awe inspiring to me. I admire the passion and tenacity it takes to be an entrepreneur.


Undergraduate degree from Georgia State University and an MBA from the Goizueta Business School at Emory University.

If you weren’t working at Coca-Cola, what would you be doing?:

Renovating houses or rescuing dogs.


Anything outside, hopefully including my dogs; travel, hiking, seeing new things and experiencing new places with good food and beverages.

Jim Murphy
Imagination is more important than knowledge.” - Albert Einstein