The story of ZICO® Coconut Water originates in Central America. While volunteering for the Peace Corps, founder Mark Rampolla noticed locals would regularly drink coconut water for replenishment. In 2004, Mark left his corporate career and began selling coconut water out of a van to New York City yoga studios. ZICO Coconut Water was an instant hit. Customers were hooked on its refreshing taste and restorative qualities. Today, ZICO’s suppliers source coconuts from hundreds of local farmers and work directly with coconut plantations throughout Thailand, Indonesia, and the Philippines.
ZICO and VEB first started working together in 2009 during ZICO’s ambitious growth state. VEB purchased the brand outright in 2013.